SendBlaster is a powerful tool that allows you to send bulk e-mails to thousands of recipients very easily. Thanks to SendBlaster, you can create professional-looking e-mail marketing campaigns, even if you do not have much knowledge of design, marketing, or e-mail technology. The program includes around 250 free templates that you can use to create flamboyant newsletters both quickly and easily.
SendBlaster includes a friendly and intuitive user interface that groups all the offered tools in four categories. One of the key functions of the program is the address-list manager. You can create a new address list by importing e-mail addresses from text files, spreadsheets, websites (via HTTP), and even from your clipboard. The program also gives you the chance to manage blacklists and export your existing lists into various formats.
Regarding the message composition, it is very advisable that you start selecting one of the templates or predefined layouts available, any of which can be then fully customized. The included templates are classified into categories, such as food, sports, health, lifestyle, entertainment, season greetings, and many others. The program offers you a full-featured WYSIWYG editor that allows you to create rich-text and colored messages. You can include images, hyperlinks, text snippets, and unsubscription links very easily. Besides, SendBlaster allows you to use tags to send personalized e-mails, such as the recipient's e-mail address, their name, surname, company's name, and the list name, among others.
But the program still offers many more helpful features. For example, it includes a spam score calculator and allows you to schedule automatic send tasks at a specified date and time. Even more important, SendBlaster includes track reports and it uses Google Analytics to measure the real impact and effectiveness of your bulk e-mail campaigns, helping you to improve them.
In short, SendBlaster is an amazing and comprehensive tool that becomes a must-have for any e-mail marketer or online dealer. Although SendBlaster is a free tool, there is also a professional version of the program that offers greater capabilities and additional features. You can upgrade to the Pro version of SendBlaster for $129.